![]() ![]() LinkedIn, in recent months, has made substantial changes to the Ads platform and Campaign Manager.In my opinion, when you click the "Work" dropdown from the LinkedIn header (by your profile picture) you should have a link to Campaign Manager. I have a bookmark for Campaign Manager because if you want to click there through LinkedIn, it takes 2 or 3 different screens to get to Campaign Manager. This is silly, but it isn't easy to navigate to Campaign Manager.It would be better if LinkedIn empowered marketers to create the ads they want. It seems most of those "hidden" features have disappeared, though you still have to contract with LinkedIn to offer dynamic ads. LinkedIn used to offer other ad services that you couldn't access unless you had a "managed ad account" run by LinkedIn Staff with a dedicated monthly ad spend. LinkedIn Campaign Manager offers three options: sponsored content, InMail, and text ads. ![]() LinkedIn Campaign Manager seems to actively work against you trying to make changes to your campaigns. Contrast with FB Ad Manager of the Google Adwords/Ads interface, which has a much more simple process to create and edits campaigns, ad groups, ads, keywords, audiences, budgets, etc. It seems like the Campaign Manager (where you create and manage your self-serve ad campaigns) is buggy and doesn't have a good flow.
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